10DLC Campaign creation checklist

10DLC registration is a compliance framework that ensures that mobile operators know who is originating text messages from business phone numbers and for what purpose. Mobile operators also want to know how businesses are gathering permission (consent) from consumers before they text them. The 10DLC registration requires Zoom customers to provide very specific information for mobile carrier’s review.

Below is a checklist that we recommend Zoom customers follow in order to ensure that their campaigns are approved. You can also use this checklist to make corrections if your campaign has been rejected.

      Campaign Name: Ensure the campaign name contains the name of your organization. A good campaign name example is {company name} phone campaign or {company name} contact center campaign

      Campaign Description: Ensure that you provide a detailed description for what your campaign does. The Zoom 10DLC registration wizard provides three examples of campaign descriptions for reference. Please ensure that you have provided sufficient detail and described exactly what you use SMS for.

      Campaign type: Select the applicable option from the dropdown menu.


Opt-in to SMS Messaging: in this section, ensure that you select how you are getting permission from end customers to message them. You must clearly specify this in the description. There are several examples that the registration wizard provides for reference. Multiple options can be selected.

      I have selected all applicable Opt in options and provided details.


Website updates: Your online presence is a key part of campaign vetting by carriers. Ensure that the following are in place.

      If you have a “Contact Us” form on your website which captures phone numbers as a mandatory field, you must add the following disclaimer clearly under the Contact Us webform

“By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.”

      If you have a “Contact Us” form on your website which captures phone numbers, you can also make it a non mandatory field. In this case, if a customer voluntarily provides you with a phone number, it is considered as their consent.

      Ensure that your website has a privacy policy section

      Ensure that your privacy policy clearly states that the phone numbers you collect and the consent you received will not be shared with 3rd party providers.

      If your privacy policy does mention that you share data with third parties, you must make a carve out/exclusion for sharing phone numbers and opt-in consent that you collect from your consumers. Please ensure your privacy policy is amended to reflect this before campaign submission

Note: Consent cannot be passed on to third parties, meaning, consent granted to Bob’s bait shop to send text messages cannot be re-used by Charlie’s car shop. An example of a carve-out is provided below but please consult your legal advisor to make amendments to your privacy reflecting this change: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties


Opt-in, Opt-out and Help keywords and messages: Zoom will auto-populate these fields with industry best practice expectations. The enforceability of these options is under your control as a customer and can be set by you as the administrator. Please refer to this article for more details.

      URL Links: If you are planning to send URL links, select this option as “yes”. It defaults to “No”

      Age Gated Content: If you are planning to send content aimed at adults, please select this option as “yes”

      Lending or loan arrangements: If you are a business that deals with any kind of financing, lending, or loans, please select this option as “Yes”. The campaign will be rejected if this option is not selected.


Sample Messages: These sample messages are reviewed by carriers and you must provide good examples. Many campaigns are rejected because sample messages are not provided correctly.

      Ensure that the name of your organization (Brand) is a part of the sample message. Please see reference examples from Zoom

      Ensure that you have more than one sample message


Final review: Ensure that you have entered all the information correctly and accurately. Mistakes can lead to rejection of campaigns and you will need to restart the process.

      I have fully reviewed the campaign details.