Hub users can set up branding for all events and the hub profile page and enable or disable global branding, using the hub's centralized location, the Branding tab, for global settings. Hub users can use hub branding to personalize their hub to reflect their brand by creating specific color palettes and customizing page elements such as the background color, text color, button color, and other elements. 

They can configure the color palette for the entire hub’s content pages, customize the colors of various elements in the hub based on this color palette, and set it as the default. Once the default branding is set up, all the hub's content pages (hub profile, upcoming/draft/past event pages) will load the hub branding automatically by default. Event organizers can also store the event templates in the hub branding library.

This article covers:

• How to access the hub Branding tab
• How to use the hub color palette
  • Customize the hub color palette
  • Use preset hub color palette templates
  • Save hub color palette template
• How to preview branding elements
• How to customize hub branding
  • Page
  • Text
  • Button
  • Other
• How to add an image or video to the background
  • Add background image
  • Add background video
• How to apply global branding to new events

Prerequisites for managing the Zoom Events hub Branding tab

• Pro, Business, Enterprise, or Education account
• Zoom Events Unlimited license or Zoom Events Pay Per Attendee license
• Stripe or PayPal Business account is required to create paid events

How to access the hub Branding tab

1. Sign in to Zoom Events.
2. In the left navigation menu, click the top dropdown arrow  and select the hub you want to manage.
3. Under the hub you want to manage, click Branding.
   The Hub Color Palette will appear on the left side of the page, and a preview of the hub's profile page will appear on the right side of the page.

How to use the hub color palette

The hub color palette contains the 6 main colors that you selected for use throughout the hub profile page. These 6 colors—selected manually or by applying preset colors—are applied automatically to elements throughout your hub to ensure the hub has a consistent visual theme. You can manually change the color of any element.

Customize the hub color palette

Create a color palette for your hub and customize the colors of various elements in the hub based on this color palette.

1. Access the hub Branding tab.
2. Under Hub Color Palette, click one of the six available sections. You can also hover your mouse over a color and click the pencil icon .
   A color picker will open.
3. Select the color you want to add to the hub color palette, then click OK. 
   All elements tied to the color palette section will be updated to the color.
4. (Optional) Repeat to add another color to the hub color palette.
5. (Optional) To the right of the hub color palette, click Reset to reset the color palette. If a confirmation window appears, click Reset.

Use preset hub color palette templates

Preset hub color palette templates are available for event organizers to apply to their hub. These are great for getting a quick start on designing a hub and can help event organizers save time if they don't want to set the hub color palette manually.

1. Access the hub Branding tab.
2. Under Hub Color Palette, click Explore Color Templates.
   A preset color palette template will appear.
3. (Optional) To the right of the preset color palette template, click the left and right arrow icons to scroll through and select an available preset template.
4. Click Save.

Save hub color palette template

1. After customizing and/or applying the hub color palette, under the hub color palette, click Save as Template.
   A pop-up window will appear.
2. In the window, enter a name for the template.
3. Click Save.

How to preview branding elements

As you customize and apply color to elements, a preview of the colors is updated and displayed—in real-time—in the preview panel, giving you a preview of the hub profile and event detail page. The colors selected for branding are automatically applied to their respective elements on all attendee-facing pages. Additionally, the preview panel can scale when you resize your window.

To preview the branding elements:

1. Access the hub Branding tab.
2. On the right side of the screen, the preview will appear.
3. Use the viewport toggle to switch between desktop and mobile views.
4. Preview branding by either clicking Hub Profile to view the branding on the hub profile, or clicking Event Detail to view branding on the event detail page.
   Your preview will appear on the right side of the screen.

How to customize hub branding

As you define the colors of the sections in the color palette, the colors will be applied to the mapped visual elements automatically. You can manually override the color applied to an element if you don't want the color from the color palette used.

1. Access the hub Branding tab.
2. Access the section (Page, Text, Button, Other) that you want to customize.
3. To the right of the element you want to customize, click the circle color bubble.
   A color picker will open.
4. Select the color you want to apply to the element by using the following methods:
   • Click a circle to use a color you added to the hub color palette.
   • Use the slider to select a color.
   • Enter a HEX number.
   • Enter RGB numbers.
5. Click Save.

Page

The page section lets you change the colors mapped to elements on the page, and in the header and footer. The header is the uppermost section that appears on every page, while the footer is the bottommost section that appears on every page.

• Page Background: The color applied to the background of the page. Click Image/Video to upload media from your computer.
• Header Background: The color applied to the background of the header (the uppermost section that appears on every page).
• Header Text: The color applied to text that appears in the header.
• Footer Background: The color applied to the background of the footer (the bottom section that appears on every page).
• Footer Header Text: The color applied to text that appears at the top of the footer.
• Footer Body Text: The color applied to text that appears at the bottom of the footer.

Text

The text section lets you change the colors mapped to the primary and secondary text that appears. Primary text relates to the most essential text necessary while secondary text relates to text that helps with navigation, such as tabs that appear on the hub profile page.

• Primary Text: The color applied to primary text.
• Secondary Text: The color applied to secondary text.
• Paragraph Text: The color applied to text in paragraphs.
• Hyperlink: The color applied to the hyperlink text.
• Hyperlink Hover: The color applied to hyperlinks when they are hovered over.

Button

The button section lets you change the colors mapped to the buttons that appear in the hub. Primary buttons are the buttons that execute the most important action when clicked, while secondary buttons relate to actions that are less important than primary buttons when clicked:

• Primary Button Color: The color applied to primary buttons.
• Primary Button Text: The color applied to text in primary buttons.
• Primary Button Hover: The color applied to primary buttons when they are hovered over.
• Secondary Button Color: The color applied to secondary buttons.
• Secondary Button Text: The color applied to text in secondary buttons.
• Secondary Button Hover: The color applied to secondary buttons when they are hovered over.
• Secondary Button Border: The color applied to the borders of secondary buttons.

Other

The Other section lets you change the color mapped to miscellaneous elements that appear in the hub profile page:

• Filter Color: The color applied to filters.
• Filter Text: The color applied to text that appears in filters.
• Tag Color: The color applied to tags.
• Tag Text: The color applied to text that appears in tags.

How to add an image or video to the background

You can upload an image or video to use as a background throughout the hub profile page.

Add background image

1. Access the hub Branding tab.
2. Under the Page section and to the right of Background, click Image/Video.
   A window will open.
3. Find the image you want to use, then click Upload.
4. (Optional) Crop the dimensions of the image.
5. Click Save.
6. Select the Size of the image and the Position of where the image will appear in the background.
7. (Optional) Click the Overlay toggle to enable it.
   • (Optional) Adjust the Color & Opacity of the overlay.
8. Click Save.

Notes:

• Upload a JPEG, PNG, or MP4. The maximum file size is 10MB.
• We recommend using Fill, which will make the image resize and fill the page as it scales. An aspect ratio of 16:9 is best practice with a minimum width of 1600 px for the background to look clear on most screen sizes. Ideal image dimensions are 1920 px wide and 1080 px high.
• The image background is shown across the hub profile page; so, we recommend a simpler background with proper opacity to optimize visual accessibility and readability across the hub.

Add background video

1. Access the hub Branding tab.
2. Under the Page section and to the right of Background, click Image/Video.
   A window will open.
3. Find the video you want to use, then click Upload.
4. (Optional) Click the Overlay toggle to enable it.
   • (Optional) Adjust the Color & Opacity of the overlay.
5. Click Save.

Note:  The maximum video length is 60 seconds.

How to apply global branding to new events

1. Access the hub Branding tab.
2. Click the Apply global branding to new events toggle to enable or disable it.
3. If a confirmation window appears, click Opt in of global branding or Opt out of global branding.
   If you opt in, any following updates and global branding will be applied to newly created events. If you opt out of global branding, your events will default to using the Zoom branding template.
4. Click Save.