Understanding question types for surveys, polls, and quizzes


Surveys, polls, and quizzes have different question types available. Each type has its own intended purpose and configuration options. 

Types of questions

After you create a survey, poll, or quiz, you can choose from the following question types:

Question typeSurveyPoll or QuizConsumer Engagement Survey
Single Choice
Multiple Choice 
Matching 
Rank Order 
Short Answer 
Long Answer
Fill in the blank 
Rating Scale

Single choice

Use the single-choice format if you want the participant to answer with only one choice.

  1. Click Untitled Question to enter your question.
  2. Click Choice 1 to enter the first answer. Click Choice 2 to enter the second answer if necessary.
    (Optional) Click + Add choice, then click Choice 3 to enter the new answer; repeat to add as many choices as needed.
  3. (Optional) Additional customization options include:
    • Delete a choice: Hover your cursor over the choice you want to delete and click the delete icon  to the right.
    • Rearrange choice: Hover your cursor over the choice you want to move then click and hold the 6 dots to the right; drag the choice to its new location and drop.
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Show as dropdown: Click the Show as dropdown toggle for choices to display from a drop-down menu.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  4. (Optional) Click + Add Question to add another question.

Multiple choice

Use the multiple-choice format if you want the participant to answer with one or more options.

  1. Click Untitled Question to enter your question.
  2. Click Choice 1 to enter the first answer. Click Choice 2 to enter the second answer if necessary.
    (Optional) Click + Add choice, then click Choice 3 to enter the new answer; repeat to add as many choices as needed.
  3. (Optional) Additional customization options include:
    • Delete a choice: Hover your cursor over the choice you want to delete and click the delete icon  to the right.
    • Rearrange choice: Hover your cursor over the choice you want to move then click and hold the 6 dots to the right; drag the choice to its new location and drop.
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  4. (Optional) Click + Add Question to add another question.

Matching

Use the matching format if you want the participant to match prompts with possible answers.

  1. Click Untitled Question to enter your question.
  2. Click Prompt 1 to enter the first prompt. Click Prompt 2 and Prompt 3 to enter the others, if necessary.
    (Optional) Click + Add choice, then click Prompt 4 to enter the new prompt; repeat to add as many choices as needed.
  3. Click Answer 1 to enter the first possible answer. Click Answer 2 and Answer 3 to enter the others, if necessary.
    (Optional) Click + Add answer, then click Answer 4 to enter the new answer; repeat to add as many choices as needed.
  4. (Optional) Additional customization options include:
    • Delete a prompt or answer: Hover your cursor over the prompt or answer you want to delete and click the delete icon  to the right.
    • Rearrange prompt or answer: Hover your cursor over the prompt or answer you want to move then click and hold the 6 dots to the right; drag the prompt or answer to its new location and drop.
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Rank Order

Use the rank order format if you want the participant to rank answers using rows and columns.

  1. Click Untitled Question to enter your question.
  2. Click Row 1 to enter the first row choice. Click Row 2 and Row 3 to enter the others, if necessary.
    (Optional) Click + Add row, then click Row 4 to enter the new row; repeat to add as many choices as needed.
  3. Click Column 1 to enter the first column choice. Click Column 2 and Column 3 to enter the others, if necessary.
    (Optional) Click + Add column, then click Column 4 to enter the new column; repeat to add as many choices as needed.
  4. (Optional) Additional customization options include:
    • Delete a column or row: Hover your cursor over the prompt or answer you want to delete and click the delete icon  to the right.
    • Rearrange column or row: Hover your cursor over the prompt or answer you want to move then click and hold the 6 dots to the right; drag the prompt or answer to its new location and drop.
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Short Answer

Use the short answer format if you want the participant to answer with a written response.

  1. Click Untitled Question to enter your question.
  2. In the Min Character box, enter a number or click the arrows to select the minimum character number required for the answer.
  3. In the Max Character box, enter a number or click the arrows to select the maximum character number allowed for the answer.
  4. (Optional) Additional customization options include:
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Long answer

Use the long answer format if you want the participant to answer with a written response.

  1. Click Untitled Question to enter your question.
  2. In the Min Character box, enter a number or click the arrows to select the minimum character number required for the answer.
  3. In the Max Character box, enter a number or click the arrows to select the maximum character number allowed for the answer.
  4. (Optional) Additional customization options include:
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Fill in the blank

Use the fill in the blank format if you want the participant to complete a phrase or sentence.

  1. Click Untitled Question to enter your question. Position your question text around the <blank 1> text so that your participants have something to fill in. 
  2. (Optional) Click + Add blank to add another blank space to your phrase or sentence.
  3. (Optional) Additional customization options include:
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist. 
  4. (Optional) Click + Add Question to add another question.

Rating scale

Use the rating-scale format if you want the participant to answer with a value between a range of numbers.

  1. Click Untitled Question to enter your question.
  2. In the Score from box, enter a number or click the arrows to select the number that the range should start from.
  3. In the To box, enter a number or click the arrows to select the number that the range should end on.
  4. (Optional) Click the Low score label, then enter what the lowest value represents.
  5. (Optional) Click the High score label, then enter what the highest value represents.
  6. (Optional) Additional customization options include:
    • Required question: Click the Required toggle if the question has to be answered in order to proceed.
    • Upload image: Click the Upload image icon at the bottom right of the question box. 
    • Duplicate or delete question: Click the ellipses ... icon at the bottom right of the question box and select your option.
    • Rearrange question: Click and hold the 6 dots at the top of the question box; drag to its new location and drop. This is only visible when multiple questions exist.
  7. (Optional) Click + Add Question to add another question.