Commonly encountered TCR errors and SMS content restrictions


Campaigns and brands submitted through the Zoom Web Admin portal, are closely reviewed by TCR (The Campaign Registry) and other downstream entities. If the information provided is incomplete or inaccurate, your campaign may be rejected by TCR. In such cases, Zoom will send you an email explaining the reason for rejection, along with a rejection code. To help you take corrective action, a matrix of rejection codes from TCR is provided for your convenience.

TCR rejection error codeTCR error descriptionRecommended resolution from Zoom
601The content you submitted for the campaign has info that doesn’t match what you checkedThis error is encountered when reviewers have determined that the content in the sample messages does not match the content you said you will be sending. The most likely case is that you haven’t chosen the correct content options in the campaign setup wizard. If your campaign includes URLs, phone numbers, age-gate content (i.e. content only suitable for recipients 18 years or older like gambling, lotteries, etc), or lending or loan arrangements, you must set this option to Yes in the wizard and resubmit the campaign. These options are set to No by default
602Your sample messages don’t match your business type.The sample messages need to reflect the nature of the business. Ensure that the sample message exactly matches the type of messages you usually send to your customers. E.g. If your business is a dental clinic, but your sample messages talk about job recruitment or some unrelated topic, the campaign will be rejected
603Your website, brand name, and/or sample messages don’t match.If the information entered across these fields doesn’t match, then the campaign will be rejected. Reviewers are looking for consistency to ensure that messaging is not being abused. Ensure that the same brand is used in all the fields mentioned here
701One or more of your sample messages mentions cannabisCannabis-related content is prohibited and is not supported by Zoom and downstream carriers
702One or more of your sample messages mentions guns or ammunitionFirearms-related content is prohibited and is not supported by Zoom and downstream carriers
703One or more of your sample messages mentions explicit or sexual content.Explicit and sexual content is prohibited and is not supported by Zoom and downstream carriers
704One or more of your sample messages mentions gamblingGambling-related content is prohibited and is not supported by Zoom and downstream carriers
705One or more of your sample messages contains hate speechHateful content (xenophobic etc.) is prohibited and is not supported by Zoom and downstream carriers
706One or more of your sample messages refers to alcoholAlcohol-related content is prohibited and is not supported by Zoom and downstream carriers
707One or more of your sample messages talks about tobacco or vapingTobacco-related content is prohibited and is not supported by Zoom and downstream carriers
708One or more of your sample messages intends to generate leads to your business and/or referrals to another company that isn’t yours. This can also be received if lead generation is referenced in your websiteRemove any language that is lead generation related or referral messaging to other third-party companies from your sample message(s) and your website
709One or more of your sample messages includes information on high-risk financial services (ex., stock markets, hedge funds, crypto, NFTs, etc.)This is deemed a high-risk service and is not supported by Zoom and downstream carriers
712Your registration indicates that you’re a direct lending arrangement companyYou must check the direct lending arrangement checkbox in the campaign wizard. If you’re a direct loan lender, your sample messages, website URL, etc., should clearly state that you’re a direct loan lender
802You’re trying to register as a sole proprietorSole proprietorship is not a supported business type on Zoom for 10 DLC registration at present
803Your website has no language about users opting in to SMSYour website must clearly state how the user is opting into SMS. If there is no clear language, the campaign will be rejected. E.g. some language like “By providing your number, you agree to be contacted by us for receiving marketing information and product updates”
804Your website doesn’t include anything about getting consent from customersIf you provide SMS messaging as an option (such as a ‘Contact Us’ page intake form) on your website, the page must be publicly visible and include the appropriate language to state that by providing their phone number, they’re consenting to receive calls or SMS messages. If you don’t have a website intake form but gained consent over the phone, explain in detail how consent is gathered
9103You didn’t include the opt-in language required on your website if you use a form to collect phone numbersPlease ensure that you add clear opt-in language to your website, preferably at the point of collection of the opt-in, before resubmitting
9104You didn’t provide enough details in the how you obtain consent section when you get consent outside of your websiteProvide a thorough description of how your consumer consents to receive SMS. For example, if consent is obtained via physical forms (patient intake forms, attorney retainer agreements, employee handbooks, etc.), please describe how, where, and when this process happens (it typically happens when you obtain the phone number). If it is verbal consent, please describe in detail how consent is obtained verbally
9105You didn’t provide the exact URL where the opt-in consent is obtained in the how you obtain consent sectionInclude the exact URL where opt-in consent verbiage can be found on your website
9201You’ve included prohibited content in one or more of your sample messagesRefer to the SMS content restrictions section below to ensure your campaign doesn’t violate them
9212Your campaign appears to be a direct lending arrangement, but you didn’t check the appropriate content attributeResubmit, making sure to select Direct lending or loan agreement in the Campaign and content attributes tab
9301Campaign attributes don’t match your website and/or sample message contentEnsure the campaign attributes match the type of content on the website and sample messages
9303Inconsistency between website, brand name, and/or sample messages or inconsistent sample messagesEnsure the website content, sample messages, and brand are all consistent. If you mention different entities on your website vs your sample messages, the campaign will be rejected
9401You included a public shortened URL in your sample messagesCarriers prohibit publicly shared shortened URLs (i.e., bitly.co, tinyurl.com, etc.). Please edit your sample messages and provide the full URLs. You can use your own company’s branded short URL
9402You didn’t include a URL when referencing it in your sample messagesAdd full-length URLs or your own company’s branded short URL to your sample messages

Note: Opt-In section referenced in the above error codes corresponds to How are you gathering consent? section of the Zoom campaign wizard. This is where the updates need to be reflected if you receive errors.

SMS Content Restrictions

While Zoom customers can use our messaging services for a wide variety of use cases and content, there are several content categories that are forbidden when sending text messages from Zoom Phone and Zoom Contact Center.

The following content categories have consistently received high volumes of complaints from message recipients and are not considered appropriate. Messages with this kind of content will be blocked by carriers regardless of opt-in status. 10DLC campaigns where the brand or campaign is considered to be sending such content will be rejected.

These rejections cannot usually be appealed by Zoom and are outside of Zoom’s influence to reinstate or approve.