Setting up Zoom SMS with 10DLC Compliance for conversational messaging

If you are currently using Zoom Phone SMS as a conversational (person-to-person) messaging tool, you can follow the guidelines below to set up your campaign. This will allow you to set up your account to work similarly to how it did before 10DLC registration was required.


Prerequisites for setting up Zoom SMS with 10DLC Compliance for conversational messaging

Guidelines for setting up Zoom SMS with 10DLC Compliance for conversational messaging

Note: Starting July 10, 2024, customers must add their phone numbers to an approved 10DLC campaign to keep using SMS/MMS capabilities on their numbers. Learn more about the 10DLC full registration enforcement timeline.

  1. Create your brand from the 10DLC registration page from the Zoom admin web portal and have it approved.
  2. Create a new campaign and make sure of the following:
    Note: You can refer to this article for more examples of setting up SMS with 10DLC for your conversational messaging.

Finally, the sample message will need to be filled out.

This provides carriers with an example of what your messages look like and they will verify and approve your campaign on the basis of these sample messages.

Example: Hey John, this is Jimmy from Acme. It was great to hear from you last week. I look forward to catching up with you at lunch next week. Reply with STOP to cancel.

This is an example of a message a sales rep might send to a client. The carriers are looking for your business name and for information on who is communicating with the recipient that is receiving the SMS. This allows the end user to know if they want to continue the conversation. It also includes STOP to let them know they can opt out of communicating with your user.

This is best practice, and carriers expect you to fill out the example with those items. However, every message doesn't need to have the STOP statement from your users or the name of your business. The key thing is to alert the mobile recipient such that they know how to opt-out. Zoom strongly recommends that the first message in every conversation have the STOP statement.