Creating webinar registration tracking links


Source tracking allows you to see where your registrants are coming from if you share the webinar registration page in multiple locations. For example, you can share one source tracking link on Facebook and another on Twitter, to see which platform users register on.

You can create up to 50 unique registration URLs for different platforms and share that unique link to track how many people visit the registration page and how many people complete the registration.

If multiple source tracking links are used for an on-demand webinar, all of the URLs will redirect to the recording after the webinar is completed.

Source tracking links are automatically generated and the unique URL cannot be customized. 

This article covers:

Prerequisites to create webinar registration tracking links

How to add source tracking links

  1. Sign in to the Zoom web portal.
  2. Click Webinars. 
  3. Click on the topic of webinar that you would like to set up registration tracking for.
  4. Scroll to the Invitations section. 
  5. Next to Source Tracking Link, click +Add.
  6. Enter a Source Name, such as where you will be sharing the URL. For example, Facebook or Initial Email Blast. 
  7. Click Save.
  8. (Optional) Repeat the steps 4-6 for each additional URL you need to create.
  9. Hover over the URL and click the iconto copy the link. 
  10. Paste the URL where you would like to share it.

How to view tracking results

  1. Sign in to the Zoom web portal.
  2. Click Webinars. 
  3. Click on the topic of webinar that you would like to set up registration tracking for.
  4. Scroll to the Invitations section. 
    • You can view the number of registrations from that link and the number of visitors to that link.
    • You can also export a report in CSV format. This will include the first name, last name, email address, registration time, approval status, which link they used to register and any custom questions. Click Export All to download the report.