Creating webinar registration tracking links

Source tracking allows you to see where your registrants are coming from if you share the webinar registration page in multiple locations. For example, you can share one source tracking link on Facebook and another on Twitter, to see which platform users register on.

You can create up to 50 unique registration URLs for different platforms and share that unique link to track how many people visit the registration page and how many people complete the registration.

If multiple source tracking links are used for an on-demand webinar, all of the URLs will redirect to the recording after the webinar is completed.

Source tracking links are automatically generated and the unique URL cannot be customized.

Requirements for creating webinar registration tracking links

Table of Contents

How to add source tracking links

  1. Sign in to the Zoom web portal.
  2. Click Webinars. 
  3. Click the topic of the webinar that you would like to set up registration tracking for.
  4. Click the Invitations tab. 
  5. In the Invite Attendees section, next to Source Tracking Link, click +Add.
  6. Enter a Source Name, such as where you will be sharing the URL. For example, Facebook or Initial Email Blast, then click Add.
  7. (Optional) Repeat steps 5-6 for each additional URL you want to create.
  8. Next to the Registration Link, click the copy iconto copy the registration URL with source tracking. 
  9. Paste the URL where you would like to share it.

How to view tracking results

  1. Sign in to the Zoom web portal.
  2. Click Webinars. 
  3. Click the topic of the webinar that you would like to view source tracking results for.
  4. Click the Invitations tab. 
  5. In the Invite Attendees section, view the number of registrations from that link and the number of visitors to that link.
  6. (Optional) Click Export All to download a report in CSV format that includes the following registrant details: