The Windows 10 Creators Update allows you to prevent apps from being installed or run, depending  on whether they were downloaded from the Windows Store or elsewhere. Zoom is not currently included in the Windows Store, so if you have this setting turned on, you will need to allow Zoom to install.

Prerequisites for installing Zoom on Windows 10 Creators Update

• Only applies to the Windows 10 Creators Update
• Administrator Account on Windows

How to install Zoom on Windows 10 Creators Update

1. Open the Start Menu.
2. Click on the Settings icon.
   
3. Click on Apps.
   
   
4. Change Installing apps to Warn me before installing apps from outside the Store or Allow apps from anywhere.