Managing the Analytics Registration & Ticketing tab

In the Analytics section of the event creation flow, the Registration & Ticketing tab includes metrics for event registration and ticketing, the event details page, and event source tracking.

Ticket-level data will include general, non-special role information only, while user-level data will include all special role and host group users.

Learn more about creating a Zoom Event.

This article covers:

Prerequisites for managing the Analytics Registration & Ticketing tab in Zoom Events

How to access the Registration & Ticketing tab

  1. Create a Zoom Event or edit an upcoming event to access the event creation flow.
  2. In the event creation flow navigation menu, click Analytics, then click Registration & Ticketing.
    The Registration & Ticketing page will appear.

How to view the Registration & Ticketing tab’s metrics

Track your event registration and ticketing with the following metrics.

Highlights

At the top of the Registration & Ticketing page, you can view the highlighted metrics:

Event Details Page Summary

In the Event Discovery section, you can view the following information:

In the Tab Discovery section, you can view the following information:

View the event details page

In the top-right corner of the Event Details Page Summary section, click View Event Details to open the event details page of the event in a new window.

Download data

In the top-right corner of the Event Details Page Summary section, click Download Table Data  to download a CSV report of the Event Details Page Summary section analytics. 

Event Source Tracking

Source tracking allows you to see where your registrants are coming from if you share the event registration page in multiple locations. Hosts can generate a unique event link for each keyword and track the metrics on registrants’ and visitors’ event views through each link.

You can view the analytics for the following:

Use the dropdown menu under the table to display results 10, 25, or 50 results per page.

You can also use the search function to perform a search according to the source name.

Download data

In the top-right corner of the Event Source Tracking section, click Download Table Data  to download a CSV report of the Event Source Tracking section analytics. 

How to share event analytics

To share analytics, you must add co-editors and give them analytics permission.

Note: Hub owners and hosts are automatically given access.

How to download CSV reports

  1. Access the Registration & Ticketing tab in the event creation flow.
  2. In the top-right corner of the Registration & Ticketing page, click View All Standard Reports.
    A Download Standard Reports panel will appear, displaying all analytics reports.
  3. In the panel, to the left of the report you want to view, click the forward arrow  to expand and view the details of the reports.
  4. To the right of the report you want to download, click Download .