Customizing Zoom Events promo codes and offers

Hosts can create and manage promotion codes mapped to specific events to provide discounts on ticket purchases. Discount codes are for paid tickets, and access codes are for unlocking access to free/paid tickets. Codes can be set up with validation rules and refund policies. Attendees can apply one code during event registration to receive the discounted price. Usage tracking and reporting provide hosts insights into promotion code effectiveness. This helps reduce event costs for hosts while making events more affordable for attendees through promotional pricing.

Additionally, hosts can control all registration settings at the registration link level, removing dependency from the ticket level. This allows hosts to define what to provide to anyone accessing the registration flow. Hosts can also add promo codes or authenticate for offers, enabling the segmentation of audiences with different tickets. The ability to add domains, emails, and sales windows has been removed from tickets. Existing events will be migrated to reflect these changes, simplifying the ticketing process for hosts.

Note: Ensure that this feature is enabled in the Customize features panel.

Learn more about managing multi-session events' and Zoom Sessions events' links and event access.

Table of Contents

Prerequisites for customizing Zoom Events promotion codes and offers

Note: For access to the latest Zoom Events and Webinar features, we strongly recommend hosts to update to the latest version of the Zoom desktop client/mobile application.

Limitations for customizing Zoom Events promotion codes and offers

Zoom Events promotion codes and offers have the following limitations:

How to manage or customize general offers

All attendees for this event will receive the ticket types you select.

Add ticket types for general offers

  1. Create event access with registration.
  2. In the Customize features panel, enable the Customize offers and promo codes feature.
  3. Under Customize offers and promo codes, in the General offer section, click Edit general offer .
    A panel will appear. The General Admission option will already be created.
  4. In the panel, click + Add ticket type to add a ticket type for the general offer, then click Save.
    The created ticket type will be added to the panel.

Manage ticket types for general offers

  1. Add ticket types for the general offer.
  2. Under the ticket type that you want to manage, click the following options:

Include ticket types for general offers

  1. Add ticket types for the general offer.
  2. Select the ticket types you want to include for this general offer:

How to create promo codes

Sell more tickets and increase event attendance by offering exclusive discounts, deals, and event access.

Create an access code

Create codes that reveal hidden tickets for exclusive access to events. Access codes are for unlocking access to free/paid tickets.

  1. Create event access with registration.
  2. In the Customize features panel, enable the Customize offers and promo codes feature.
  3. Under Customize offers and promo codes, in the Promo codes section, click Create promo code.
    You will be directed to the promo code creation page.
  4. Create an access code:
  5. In the panel, complete the following information:
  6. Click Save.

Create a discount code

Create codes that reduce the price of specific tickets. Discount codes are for paid tickets.

  1. Create event access with registration.
  2. In the Customize features panel, enable the Customize offers and promo codes feature.
  3. Under Customize offers and promo codes, in the Promo codes section, click Create promo code.
    You will be directed to the promo code creation page.
  4. Create an access code:
  5. In the panel, complete the following information:
  6. Click Save.

How to manage promo codes

After you create promo codes, you can manage them in the promo code dashboard. In the promo code dashboard, you can review all promo code statuses (usage, valid status, code type, discount, and more).

  1. Access the Links & event access tab in the event creation setup.
  2. In the Customize offers and promo codes, section under Promo codes, click Create promo code.
    You will be directed to the list of your created promo codes.
  3. To the right of a promo code you want to manage, click the ellipsis , then click an action:

How to authenticate for an offer

Require registrants to authenticate to view personalized offers.

  1. Create event access with registration.
  2. In the Customize features panel, enable the Customize offers and promo codes feature.
  3. Under Customize offers and promo codes, in the Authenticate for an offer section, click + Add offer.
    A panel will appear.
  4. In the panel, complete the following information:
  5. Click Save.