Optimizing customer engagement using Zoom Virtual Agent campaigns

How your customers engage with your chatbot can have a big impact on their experience and your business results. With Zoom Virtual Agent campaign, you can easily design your chatbot and manage its availability on your website. This article will guide you in enhancing your customers' experience using Zoom Virtual Agent campaigns.

Requirements for optimizing customer engagement using Zoom Virtual Agent campaigns

Table of Contents

How to optimize customer engagement using Zoom Virtual Agent campaigns

Improve customer access to support

Identify all the places where your support contact information is shared, such as emails, webpages, help centers, and marketing pages. Instead of listing email addresses, phone numbers, or support links, replace them with a single link that directs customers to your chatbot for a self-service experience.

You can generate a chatbot link to include in customer emails. When customers click the Chat with Us button, it will redirect them to the specified URL, and the Zoom Virtual Agent chat modal will open automatically. Additionally, consider transforming your existing support contact forms into a chatbot experience to improve efficiency and customer interactions.

Personalize your campaign experience

Open Zoom Virtual Agent via button click

Embed a campaign invitation button directly on your website or app to invite users to interact with your Virtual Agent. This method encourages proactive engagement, allowing users to easily initiate a conversation with the Virtual Agent by clicking the button.

Enable mobile user access

To ensure mobile users can access the Virtual Agent, you can generate a full-page chat URL and embed it within your native mobile app.

  1. Sign in to the Zoom web portal.
  2. In the navigation menu, click AI Management then Virtual Agent.
  3. Click the Campaigns tab.
  4. If the campaign’s status is not running, click the ellipsis icon next to the campaign and select Run to activate it.
  5. Click the display name of the campaign to open the settings.
  6. Next to Full-page Chat URL, click Generate to create a unique URL for this campaign.
  7. Copy the generated URL and embed it in your native mobile app.

Open Zoom Virtual Agent on URL launch

There are multiple ways to open the Zoom Virtual Agent via a URL, providing flexible options for launching your Virtual Agent across different platforms.

Customize your branding with custom fonts and colors

Customizing your Zoom Virtual Agent helps align the chat interface with your brand's style. Using consistent elements like fonts, colors, and text sizes strengthens your brand identity and creates a professional experience for customers.

  1. Sign in to the Zoom web portal.
  2. In the navigation menu, click AI Management then Virtual Agent.
  3. Click the Campaigns tab.
  4. Click the display name of the campaign you want to customize.
  5. In the Engagement Window for Web Chat section, click Edit to customize an existing configuration.
  6. Customize the fonts, text sizes, and colors of the chat modal to meet your branding.
  7. Click Save.