Best practices for content creation with Zoom Video Management Zoom Video Management features a centralized space for viewing and organizing video on-demand content within an organization. Creators can easily share videos and meeting recordings with specific teams or all users, while maintaining control over who can access their content.
When to use Video Management to share videos
Use Zoom Video Management to share videos and meeting recordings easily, whether it's a specific audience group or everyone.
Examples of content that Video Management can be used for:
Training and educational materials Product demos and tutorials Event recordings Team meeting recordings
How to organize videos and channels
Follow these content organization guidelines to help your audience access your content.
Set channel permissions
Set channel permissions
Determine whether the video applies to everyone or a specific audience group. Set your channel visibility accordingly.
Use descriptive titles
Use descriptive titles
Give your channels, playlists, and videos names that clearly and accurately reflect the content. Include relevant keywords that your audience might search for.
Add helpful descriptions
Add helpful descriptions
Add channel and video descriptions that help with searching and determining relevance. (Optional) Use Zoom AI to help create descriptions.
Organize related content into collections
Organize related content into collections
Group related videos together into playlists to help your audience find related resources.
Add visual elements
Add visual elements
Add thumbnails to your channels and videos to help your audience scan and identify content more effectively.
Update outdated content
Update outdated content
Regularly review your video content. Refresh or remove outdated videos to prevent confusion.
How to plan for video content
Follow these planning guidelines to make your content more helpful to your audience.
Define the goal
Define the goal
Clarify what the video should achieve. Determine if you want to inform, train, inspire, or update your audience.
Know the audience
Know the audience
Identify who will watch your video. Tailor tone, length, and style to your audience's needs and preferences.
Outline key points
Outline key points
Stay concise and focused on key messages.
How to produce high-quality videos with Clips
Follow these production guidelines to help your videos meet professional standards.
Keep appropriate length
Keep appropriate length
Generally aim for 1 to 4 minutes of content. Use longer formats only for training or deep-dive sessions.
Optimize lighting
Optimize lighting
Position light sources in front of you or at 45-degree angles. Use natural light when possible. Avoid harsh shadows on your face. Keep your face clearly visible throughout the video.
Prioritize audio quality
Prioritize audio quality
Record in a space with minimal background noise. Use an external microphone if possible. Speak clearly and at an appropriate volume.
Edit effectively
Edit effectively
Remove extended pauses. Clean up production errors.
How to deliver video content
Follow these delivery guidelines to create engaging and accessible content for your audience.
Be genuine and easy to understand
Be genuine and easy to understand
Speak naturally using conversational language. Avoid unnecessary jargons and acronyms that might confuse your audience.
Consider accessibility
Consider accessibility
Include captions or transcripts. Support viewers in noisy environments.
Encourage interaction
Encourage interaction
End with a clear call to action, such as sharing feedback, applying a tip, or joining a discussion. Provide next steps or related resources when appropriate.