Best practices for content creation

Zoom Video Management features a centralized space for viewing and organizing video on-demand content within an organization. Creators can easily share videos and meeting recordings with specific teams or all users, while maintaining control over who can access their content.

When to use Video Management to share videos

Use Zoom Video Management to share videos and meeting recordings easily, whether it's a specific audience group or everyone.

Examples of content that Video Management can be used for:

Training and educational materials

Product demos and tutorials

Event recordings

Team meeting recordings

How to organize videos and channels

Follow these content organization guidelines to help your audience access your content.

Set channel permissions

Determine whether the video applies to everyone or a specific audience group.
Set your channel visibility accordingly.

Use descriptive titles

Give your channels, playlists, and videos names that clearly and accurately reflect the content.
Include relevant keywords that your audience might search for.

Add helpful descriptions

Add channel and video descriptions that help with searching and determining relevance.
(Optional) Use AI Companion to help create descriptions.

Organize related content into collections

Group related videos together into playlists to help your audience find related resources.

Add visual elements

Add thumbnails to your channels and videos to help your audience scan and identify content more effectively.

Update outdated content

Regularly review your video content.
Refresh or remove outdated videos to prevent confusion.

How to plan for video content

Follow these planning guidelines to make your content more helpful to your audience.

Define the goal

Clarify what the video should achieve.
Determine if you want to inform, train, inspire, or update your audience.

Know the audience

Identify who will watch your video.
Tailor tone, length, and style to your audience's needs and preferences.

Outline key points

Stay concise and focused on key messages.

How to produce high-quality videos with Clips

Follow these production guidelines to help your videos meet professional standards.

Keep appropriate length

Generally aim for 1 to 4 minutes of content.
Use longer formats only for training or deep-dive sessions.

Optimize lighting

Position light sources in front of you or at 45-degree angles.
Use natural light when possible.
Avoid harsh shadows on your face.
Keep your face clearly visible throughout the video.

Prioritize audio quality

Record in a space with minimal background noise.
Use an external microphone if possible.
Speak clearly and at an appropriate volume.

Edit effectively

Remove extended pauses.
Clean up production errors.

How to deliver video content

Follow these delivery guidelines to create engaging and accessible content for your audience.

Be genuine and easy to understand

Speak naturally using conversational language.
Avoid unnecessary jargons and acronyms that might confuse your audience.

Consider accessibility

Include captions or transcripts.
Support viewers in noisy environments.

Encourage interaction

End with a clear call to action, such as sharing feedback, applying a tip, or joining a discussion.
Provide next steps or related resources when appropriate.