Using SMS Consent Management
Consents control how opt-in and opt-out messages are handled across SMS-enabled numbers in your account. Assigning the right consent ensures compliance with messaging regulations in each region. Account owners and admins can create and manage SMS compliance policies for all number types supporting SMS. Each policy allows customization of opt-in messages, opt-out messages, and disclaimers up to 500 characters. Admins can assign multiple phone numbers to policies individually or in bulk through CSV upload or via API. The system automatically manages opt-in and opt-out status tracking, with configurable keywords for user responses.
When enabled, the feature ensures proper consent management by sending appropriate messages to recipients based on their opt-in status. The policies support activation controls, custom keywords, and disclaimer messages that can be enabled or disabled as needed. Admins can manage phone number assignments through the Number Management interface, with support for both individual and bulk assignments. The system tracks consent status in SMS logs and prevents messaging to opted-out numbers until they opt back in.
Requirements for using SMS Consent Management
- Account owner or admin privileges
- A license for the product you want to manage in Number Management:
- Zoom Phone license: Either a Zoom Workplace license with Phone included, or a standalone Zoom Phone calling plan
- Zoom Meetings paid license with Audio Conferencing add-on
Understand disclaimer vs. opt-in
The table below explains the key differences between opt-in and disclaimer in SMS consent management. Both serve different compliance purposes and can be enabled or configured independently based on your regulatory and business requirements. To set up a disclaimer see
How to create an SMS consent policy. To configure opt-in settings, see
Opting in or out of Zoom Phone SMS.
| Feature | Disclaimer | Opt-in |
|---|
| What it is | A notice informing users of terms, policies, or rules, which does not require active approval | Active, positive permission given by a user before a company can send messages |
| Is it tracked by Zoom | No active approval tracked; sent automatically per new thread | Yes, opt status (opt-in/opt-out) is tracked per user |
| Scope | Per conversation thread | Per user |
| When it triggers | Sent at the start of every new thread | Content |
| Group behavior | If 2 internal users both have disclaimers enabled, the disclaimer is sent twice in the same thread | Required before messaging a user who has opted out or not yet opted in |
| When to use | When you need to inform recipients of terms/policies without requiring their active approval | When regulatory or business policy requires explicit user consent before sending SMS |
How to access SMS Consent Management
- Sign in to the Zoom web portal as an admin with the privilege to edit account settings.
- In the top-right corner, click your profile picture or initials, then click Admin Center.
- In the side menu, click Product configuration then Numbers followed by SMS Consent Management.
The SMS compliance management page will appear.
How to create an SMS consent policy
Create an SMS consent policy to ensure compliance across different types of numbers.
- Access SMS Consent Management.
- Click + Add consent policy.
A window will appear. - (Optional) In the window, click the Settings tab to configure the SMS consent policy settings.
- Click the Consent details tab and complete the following sections:
- General Info
- Name: View or edit the name for the SMS consent policy.
- (Optional) Click + Add description, then enter a brief description.
- Opt-in configuration
Note: This section is enabled by default and will become unavailable if Include consent handling messages is deselected.
- Opt-in message: View or edit the default first message that will be sent to the recipient to request opt-in consent.
- Keywords: View or enter 1 or more keywords that users can text to subscribe.
Note: You can have up to 5 keywords.
- Click the dropdown to select or deselect the keyword checkbox.
- Response to opt-in: View or edit the content that will be sent when the recipient responds to your message with with any opt-in keyword, such as "START".
- (Optional) Click Preview to preview the opt-in configuration from a user perspective.
- Opt-out configuration
Note: This section is enabled by default and will become unavailable if Include consent handling messages is deselected.
- Opt-out message: View or edit the opt-out message.
- Keywords: View or enter 1 or more keywords users can text to unsubscribe.
Note: You can have up to 5 keywords.
- Click the dropdown to select or deselect the keyword checkbox.
- (Optional) Click Preview to preview the opt-in configuration from a user perspective.
- Help for message
Note: This section is enabled by default and will become unavailable if Include help message is deselected.
- Help message: View or edit the message for help. This is the content that will be sent when the recipient responds to your message with the help keywords.
- Keywords: View or enter 1 or more keywords that users can text for help.
Note: You can have up to 5 keywords.
- Click the dropdown to select or deselect the keyword checkbox.
- (Optional) Click Preview to preview the opt-in configuration from a user perspective.
- Disclaimer
Note: This section is disabled by default and will become available if Include disclaimer is selected.
- Sending frequency: Select the sending frequency of the disclaimer.
- Off: The disclaimer will not be sent with any messages.
- On first outbound message only: The disclaimer will be included only in the first outbound message sent to a recipient.
- Always on every outbound message: The disclaimer will be appended to every outbound message sent.
- Disclaimer message: View or edit the informational message to be added to outbound messages without requiring a response to continue the conversation.
- (Optional) Click Preview to preview the opt-out configuration from a user perspective.
- (Optional) Click Restore all defaults to reset all fields in the window back to their original default values.
- Click Save.
Configure the SMS consent policy settings
- Access SMS Consent Management.
- Do one of the following:
- If you're adding a consent policy, click + Add consent policy.
- If you're editing an existing consent policy, click the consent name, then click Edit.
A window will appear.
- In the window, click the Settings tab.
- Under Choose which components to include in this policy, choose 1 or more from the following options:
Note: Include consent handling messages and Include help message are selected by default. If only 1 component is selected, it can't be deselected.
- Include consent handling messages: This setting controls Zoom-managed consent replies for the applicable policy. It does not override standard platform keyword handling such as STOP and START.
- Include help message: When enabled, Zoom will send an automatic HELP response for the applicable policy.
- Include disclaimer: Use a disclaimer to add an informational message to outbound messages without requiring a response to continue the conversation.
- Under Outbound messages to unknown numbers, choose 1 from the following options:
Note: This setting determines what your users can do if they are the first ones to initiate a conversation to a new number.
- Allow my users to send any message
- Require my users to send the Opt-In message and wait for the Opt-In response
- Prevent my users from sending any outbound message
- Under Inbound messages from unknown numbers, choose 1 from the following options:
Note: This setting determines what your users can do if a new number has initiated a conversation.
- Allow my users to send any message
- Automatically send a message that asks them to Opt-In and wait for the Opt-In response
- Under Apply opt-in and opt-out to, choose 1 from the following options:
Note: This setting lets you choose whether opt-ins and opt-outs apply to one phone number or a broader set of numbers.
- Phone number level: Opt-ins and opt-outs from a recipient apply only to the phone number that received the message. Other numbers using this policy are not affected.
- All phone numbers associated with this policy: Opt-ins and opt-outs from a recipient apply to all phone numbers in the policy. This helps maintain consistent consent handling across the policy.
- (Optional) Click Restore all defaults to reset all fields in the window back to their original default values.
- Click Save.
How to manage consent policy status
By enabling the SMS consent policy, you can assign it to phone numbers with SMS capability. Only numbers with SMS enabled can use this policy, and each number can be associated with one policy at a time. You can manage assignments in Phone Numbers or directly from the policy details page.
Disabling the policy will deactivate it for all assigned numbers; numbers currently using this policy will no longer be compliant for SMS messaging.
Enable or disable a consent policy's status
- Access SMS Consent Management.
- To the right of the consent policy you want to manage, under the Status column, click the toggle to enable or disable it.
- If a verification dialog appears, click Enable or Disable to verify the change.
Enable or disable multiple consent policies' statuses
- Access SMS Consent Management.
- To the left of the consent policies you want to manage, select their checkboxes.
- At the top of the page, click Enable to enable the selected policies or Disable to disable the selected policies.
- If a verification dialog appears, click Enable or Disable to verify the change.
How to view consent policy details
- Access SMS Consent Management.
- To the right of the consent policy you want to manage, click the ellipsis
, then click View Details.
Note: You can also click the name of the consent policy.
You will be directed to the consent policy's details page. - On the details page, use the following actions:
- In the top-right corner of the page, click Edit to edit the consent policy details.
- In the top-right corner of the page, click the ellipsis
, then click one of the following actions:
- Duplicate: Duplicate the consent policy.
- Delete: Delete the consent policy.
Note: This action will permanently delete the SMS consent policy. All assignments to phone numbers will be removed. This action cannot be undone.
- Under General Info:
- Click the Status toggle to enable or disable the consent policy.
- To the right of Assigned numbers, click Assign to select numbers to assign to the consent policy.
- After assigning numbers, click Manage to manage the numbers by assigning more numbers to the consent policy or deleting existing numbers from the consent policy.
How to edit consent policies
- Access SMS Consent Management.
- To the right of the consent policy you want to manage, click the ellipsis
, then click Edit. - Edit the consent policy details, then click Save.
How to delete consent policies
Note: This action will permanently delete the SMS consent policy. All assignments to phone numbers will be removed. This action cannot be undone.
Delete a consent policy
- Access SMS Consent Management.
- To the right of the consent policy you want to manage, click the ellipsis
, then click Delete. - If a confirmation window appears, click Delete to confirm.
Delete multiple consent policies
- Access SMS Consent Management.
- To the left of the consent policies you want to manage, select their checkboxes.
- At the top of the page, click Delete to delete the selected consent policies.
- If a confirmation window appears, click Delete to confirm.