Using Event performance in Hub Analytics

Cross-event analytics in Zoom Events includes an enhanced Event performance page that provides detailed visibility into single session, multi-session, and recurring session events. This allows you to view individual sessions within each event, giving you comprehensive insights into event performance at both the event and session levels.

Note: Analytics data excludes special roles such as hosts, panelists, and moderators.

Requirements for using cross-event performance tables

Table of Contents

How to access Event performance in Hub Analytics

  1. Sign in to Zoom Events.
  2. In the navigation menu, click Analytics & insights.
  3. Under Analytics & Insights, click Event performance.
    The Event performance page will appear to the right.

How to view Event performance Summary tab

Metric tiles

Under Analytics & insights, select Event performance, then click the Summary tab.

Tables, graphs, and charts

Below the metric tiles, view the following information about your event.

Top events

View the top 10 events ranked by key engagement and attendance metrics. Sort to see which events performed best across different measures. Perform the following actions:

Registrants-to-attendees

This funnel shows how viewers progress from impressions to total video views to unique views. Use it to see where audience attention drops off along the journey. Perform the following actions:

Event performance over time

This chart compares past events against each other. Each bubble represents an event and is sized by the number of registrants. Individual sessions in a recurring series are shown as their own bubbles. The vertical position reflects the event's overall attendance rate, helping you quickly see which events performed better or worse. Perform the following actions:

Attendee breakdown

Shows the different categories of attendees across events. It’s useful for seeing who attended which part of your event. Perform the following actions:

Attendee location

This chart breaks down total attendance by location, showing how each region contributes to overall attendance. Perform the following actions:

How to view Event performance Reports tab

Under Analytics & insights, select Event performance, then click the Reports tab.

Event performance table

Displays event-level metrics for both single-session and multi-session events, including registrations, attendance, engagement, and resource interactions. Use this table to quickly understand overall event performance and drill down into individual sessions.

Perform the following actions in the Event performance table: