Using the Registration tab in multi-session analytics

Within the recurring sessions event setup, the Registration tab of the Event analytics section includes metrics for event registration and ticketing, the event details page, and event source tracking. Learn more about creating a multi-session event.

Requirements for using Zoom Events Registration analytics

• Pro, Business, Enterprise, or Education account
• Zoom Events Unlimited license or Zoom Events Pay Per Attendee license
• Stripe or PayPal Business account is required to create paid events

How to access multi-session Registration analytics

1. Create a multi-session event.
2. You can also edit an upcoming event to access event setup.
3. In the navigation menu, select Event analytics.
   The Event analytics page will appear to the right.
4. In the top-left corner of the Event analytics page, click the Registration tab.

How to view multi-session Registration metrics

Metric tiles

At the top of the Registration page are the following metrics:

• Total unique registrants: Show the total number of people who registered for your event.This count excludes special roles like hosts and speakers. Clicking View more will direct you to the Registration tab.
• Total tickets sold: This measures the number of general tickets sold via attendee self-registration or pre-registration by hosts. This does not account for canceled and refunded tickets.This count excludes special roles like hosts and speakers.

Tables, graphs, and charts

Below the metric tiles, view the following information about your event.

Registrants by ticket type

Shows how many attendees have registered for each ticket type in the event. The y-axis displays the number of registrants, and the x-axis lists the ticket types. By default, it shows the General Admission ticket type and the four most recently created ticket types, excluding host and special-role tickets. Hovering over a bar can show the ticket description from event setup, giving context for each ticket’s audience.

• Tooltip: Click the information icon  to see a description of the chart.
• Filter tickets: If the event has more than five ticket types, in the top-right corner, a filter lets you choose which tickets to display.
• Download: In the top-right corner, click download  to export the data as a CSV or JPEG file.

Registration trend

This graph shows how many people visited your registration page versus how many actually registered. Track how interest may translate into action over time. Use the following controls to interact with the Registration chart:

• Tooltip: Click the information icon  to see a description of the Registration trend chart.
• Time period: In the top right corner, use the dropdown to change the chart’s display interval. The following options are available:
  • Last 7 days
  • Last 4 weeks
  • Last 3 months
• Download: In the top-right corner, click download  to export the data as a CSV or JPEG file.

Registration

This table provides detailed information about each registrant, including their personal details, registration process, attendance, and preferences. Use this table to review who signed up, how and when they registered, how they authenticated, their attendance, and their marketing preferences. It also provides insight into how registrants entered the system and whether they are linked to external records.

Perform the following actions in the Attendee overview table:

• Ticket type: Under Registration, use the tabs to select which ticket type’s registrant information to display. The table updates automatically when you click a tab.
• Sort: To the right of any column header, click the sort icon  to reorder the table rows by that column. Click once to sort in ascending order (such as A to Z or smallest to largest), and click again to switch to descending order. A visual indicator (like an arrow) appears beside the header to show the current sort direction.
• Apply filter options: In the top right corner, click Filters to filter the table contents according to your preferences. You can add more filters by clicking  Add filter and delete existing ones by selecting the trash icon  next to the filter you want to remove. The following filter options are available:
  • Column: Specify which column you want to filter. These are the available options:
    • Name: The registrant’s full name as provided during registration.
    • Email: The registrant’s email address used to join the event.
    • Authentication status: Indicates whether the registrant successfully verified their identity to access the event.
    • Authentication method: The method used to verify the registrant’s identity, such as email login or single sign-on (SSO).
    • Registration method: Shows how the registrant completed registration, for example through the event website or an external link.
    • Marketing opt-in: Indicates whether the registrant agreed to receive marketing communications.
    • Marketing consent pre-checked?: Shows whether the marketing opt-in checkbox was selected by default during registration.
    • Registration source: The source or channel through which the registrant registered, such as social media, email campaigns, or direct links.
  • Rule: Choose the rule for filtering your data based on the column you selected previously. The options are:
    • Contains: Shows results that include the text you entered.
    • Is any of: Limits results to those that match any one of the specified values exactly
  • Value: Depending on your selected rule:
    • Contains: A free‑form text field appears. Enter any text to match within the column.
    • Is any of: A dropdown list appears offering predefined options to choose from.

      Note: Alternatively, next to a column header, click the filter icon  to use that column as a filter.

      • Download CSV: Click download  to export the current table or data overview as a CSV file.
      • Enable or disable columns: In the top right corner, click the settings icon  to open the column dropdown. Toggle columns on to keep them visible, then click Confirm to apply. To restore the default view, click Reset—this turns on all columns and closes the menu. To quickly enable all columns without closing the menu, click Show all. Available columns include:
        • Name: The registrant’s full name as provided during registration.
        • Email: The registrant’s email address used to join the event.
        • Authentication status: Indicates whether the registrant successfully verified their identity to access the event.
        • Register time: The date and time when the registrant completed registration.
        • External ID: A unique identifier from an external system, if applicable, used to link registrant records across platforms.
        • Authentication method: The method used to verify the registrant’s identity, such as email login or single sign-on (SSO).
        • Registration method: Shows how the registrant completed registration, for example through the event website or an external link.
        • Marketing opt-in: Indicates whether the registrant agreed to receive marketing communications.
        • Marketing consent pre-checked?: Shows whether the marketing opt-in checkbox was selected by default during registration.
        • Registration source: The source or channel through which the registrant registered, such as social media, email campaigns, or direct links.
      • Page navigation: At the bottom of the table:
        • Click next or previous  to move between pages of results.
        • Use the [number] per page dropdown to select how many rows display per page. This allows you to jump through sets of rows in increments that you choose, making table navigation faster.

Event source tracking

Source tracking allows you to see where your registrants are coming from if you share the event registration page in multiple locations. Hosts can generate a unique event link for each keyword and track the metrics on registrants’ and visitors’ event views through each link.

Note: You must set up source tracking for your event in the Links & Event Access tab.

You can view the analytics for the following:

• Source Name: The name of the source that you're tracking.
• Visits: The number of visitors from that link.
• Registrants: The number of registrations from that link.

How to share event analytics

To share analytics outside of the event host, you must add co-editors and give them analytics permission.

Note: Hub owners and hosts are automatically given access.

Event analytics has been redesigned for greater clarity and smoother navigation. The new experience is active by default, but if you prefer, switch back to legacy analytics by clicking the Switch to legacy analytics toggle at the top of Event analytics. You can switch back and forth as desired at any time.